From a TED talk by Caroline Phillips – ever wanted to know about the hurdy gurdy? What a beautiful instrument.
As little as 5 years ago, Six Apart was the undisputed gold leader of blogging platforms. Movable Type was the largest and best known blogging platform, and corporate entities were making moves to acquire competing services.
During this time, SixApart launched Vox. The idea was to blend blogging with social networking. Shared questions and trends, bring the whole blogger community together into one big happy family.
It never worked.
Bloggers are individuals. They want their own sandbox, their own domains, their own content. Not only from an individualistic stance, but also when it comes to money. It’s hard to make a buck when your blog is buried in with a thousands other bloggers.
Vox lurched along for a few years, but never got any traction. Perhaps due to its muddled target audience. Were they targeting bloggers? Facebook folks? The then-dominant MySpace crew? It wasn’t clear.
I had a Vox account, and I posted perhaps 3-4 things on it, and lost interest. There was no draw or anchor. I never went back.