The Sad, Avoidable Downfall of the E-Book Reader Aldiko

I’ve been a staunch user of the Aldiko ebook reader on Android for many many years. It was stable, easy to use, featureful enough to be a comfortable reading experience, and handled local libraries pretty well.

Then in 2014, Aldiko was purchased by Feedbooks. Not that big a deal, the press releases were all glowy about how much they loved Aldiko, things should continue, we all expected some new features.

Aldiko is now owned by DeMarque

In 2019 Feedbooks was aquired by DeMarque. Apparently Feedbooks was in serious trouble, and this acquisition was purely financial as part of a deal to settle up accounts with DeMarque:

What the press release doesn’t dwell on is that Feedbooks had been in receivership since June 2018 and the merger is the result of a Commercial Court settlement whereby De Marque paid 230,000 euros to acquire the assets of Feedbooks and its subsidiary Aldiko as part of a disposal plan.

Aug 29, 2019 – newpublishingstandard.com
Aldiko Next – the lobotomized version of Aldiko

Somewhere in 2021, DeMarque decided the Aldiko app needed a rewrite. Understandable. Old apps need refreshing and updates, sometimes an entire rewrite is in order.

So they published Aldiko Next – an extremely feature light, barely functional book reader (I won’t call it a ‘version of Aldiko’. It isn’t. It’s a rewrite). That’s fine, new versions are published all the time, and then the users are given time to try the new app, and iron out the bugs.

But DeMarque decided “Nope. We’re going to force the literal 20 million installs of Aldiko to the new version. Without notification. Without an Opt-out.”

Aldiko Next is absolute hot garbage. Don’t believe me? Look at the reviews on the play store. They’re universally panning the app.

DeMarque’s answer to bad reviews?

“Hello, In addition to several new features, Aldiko 4 will offer all the ones that were already available, only improved. We’ve decided to deploy them incrementally. So it is normal that some features from previous versions are not yet available. They will be available as future versions are released. Please note that 4.3.6 has just been released.”

November 9, 2021 Play review response

Note, the ‘will offer’. These features are NOT AVAILABLE. Yet they forced ALL the users to upgrade to the new version. When challenged on why this is a bad idea, Hadrian Gardeur, the founder of Feedbooks, doubled down with a basic “Ignore the reviews. We know what we’re doing”

I stopped responding after that message. There didn’t seem to be any point.

So what’s the alternative?

Moon+ Reader on Android

I encourage anyone who is frustrated with DeMarque / Feedbooks destroying a beloved app to simply… take your business elsewhere. I have switched completely to Moon+ Reader, which is an outstanding app, extremely featureful, offers a ‘free, with ads’ and a ‘pro’ version. I’ve simply moved all my books over to that, and things are running beautifully. Everything works as expected, and basic features that should always have been there… are still there, unlike Aldiko.

I understand the need for companies to make a profit, and do business. It takes money to develop, market, and support applications. But there’s also a responsibility to the userbase to not destroy the experience for them. This seems like a no brainer, but apparently, some people just don’t get it.

If you’re going to upgrade an app, then do so. Engage your users, make the migration an accepting and functional experience. Do not slam everyone into an incomplete codebase and then dismiss their complaints.

That is a textbook recipe for how to drive your users to your competitors platforms.

Well done DeMarque. Well done.

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