Close but no banana.

It’s pretty common, on very large ‘index sites’, to do a google ad associated with whatever search term / information you’re looking for. The idea is “If they came here looking for this, they must be interested in it elsewhere”.
That’s all fine and well, but a lot of the time it just doesn’t translate. This little google ad appeared when I was searching for some information on Berlin, MA.
I wonder what aspect of the town I can purchase? “I bid $20 on that streetlight!”